The overall structure of your text can be extremely important for search engine optimization. If the content on your page is not clearly structured, you could be missing a chance for your page to rank well. Here are some of the top reasons why tech structure remains so important to your SEO value.
The Majority of Users Are Only Going To Scan Your Text
When most people decide on whether or not your content is worth a read, the likely scan through the titles and subheadings on the content to see if it answers any of their questions. The first sentences in every new paragraph remain extremely important for anyone that is simply scanning through your content.
Google Also Scans
The text structure that you produce in your content also produces ranking signals for Google. The closeness and the proximity of related words in the text are taken into account through formatting in any search engine crawler. Google considers the context of the content, the relevant keywords, and tags and then appropriately ranks content from there.
The main focus to look into include the first paragraph of your text, the subheadings that you use and in the first sentence in every new paragraph. As you continue to structure your content based on this blog post formula, you can capture the people scanning your content for relevancy as well as any Google scanners as well.
The first paragraph should always formulate the idea of your post and serve as a teaser for the future of the content in that paragraph.
Headings need to be attractive and need to clearly state the basics of the content in the paragraph below. A heading or subheading will allow your readers to quickly scan the tax to determine if they want to continue reading your article.
Core sentences in the first sentence of each paragraph need to be considered as the sentence that her readers going to pay the most attention to. If you’re writing a well-structured article, you will have keywords that are relevant to the topic in these core sentences as well.
Keeping text structure in mind as you are formulating posts and pages for your content can be very important. For SEO reasons, writing a well structured and well-written text can take some practice but with a bit of assistance, you can make sure that you are structuring your text well and designing each new post to rank accordingly.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
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