You’re already familiar with the content marketing basics, otherwise why else would you be reading this right now? You know the fundamentals, you’re well-versed in the concepts. What you need now is to understand how to go deeper, get more from your content marketing strategy, and maximize these efforts to ensure that you are reaching your audience every single time.
We’re here to help. The marketing team at motionagency.io has come up with some simple yet highly effective strategies that you should consider to help maximize the impact of your content marketing efforts:
Know Your Goal
This is where too many companies lose their way and it’s one of the most common mistakes that can absolutely gut your marketing strategy. Have a very specific and distinct goal for your content and decide what it is at the outset. Know exactly what your content is designed to accomplish. What kind of action are you trying to get your readers to take when they are reading your material?
Before you write one word, have this goal clearly in mind and be sure that your content is working towards this one and only goal throughout the development process. If you are creating your content for the purpose of reaching this goal, your content will be far more likely to achieve these ends.
While your goal may be clear don’t let it cloud your thinking in other areas. It’s one thing to create content that will urge readers to take action, it’s another to get them to do it. Your content should go a lot deeper than simply attempting to get the reader to act, it has to inform and educate as well.
One of the most significant methods towards maximizing your content marketing is by ensuring that it provides actual value. You can’t get someone to act unless you convince them to do so. Convincing them means educating them, making them trust in your brand and increasing their confidence to take that action is key.
Solutions to Problems
So, what defines value? It can mean different things to different brands reaching different audiences. But they all have something in common – a solution is offered to deal with a common problem, one that audiences are wrestling with daily. So, it doesn’t do you a lot of good to discuss the problem so much as offering the solution to that problem.
It might help to outline what problems you plan to solve in your content and how those solutions are only available through your product or service.
Getting the Word Out
Exceptional content is useless without good distribution. You need to consider the best methods for disseminating your content for the most visibility. So, think about how you can spread the word among your network. A Facebook post or a Tweet might be just the first step. Maybe you want to get it into the hands of certain influencers with whom you have a relationship.
Put as much time and thought into how you will get your content to your audience as you do in generating that content.