What Is an Authority Site?
There are roughly 2 billion web sites on the internet. All information that you may think of is available on the internet.
Today, the problem is no longer if there’s available information about a certain question, but where to find the right answer. In the ocean of websites, one must know what the best place to find the right answer is.
Webpages where information is trusted and the content that was written there is reliable is called an authority site. All web pages on the internet are striving to become one. Most of them don’t make it.
To become an authority site one must put a lot of effort into this. It takes a lot of time until you manage to build the trust of the readers and manage to convince other sites to link to you as a reliable source for certain information.
Who decides which site is an authority?
When people look for certain information, they use search engines to help them. The most commonly used and popular among them is Google. This search engine is being used in some parts of the world almost entirely.
For example, citizens of Brazil and India use Google in almost 95% of the time. More than 1.55 billion people live in these two countries alone, so you understand how big the impact of Google is. See in more details about this here.
This search engine, just like the rest of the others, has its own algorithm which it uses to make sense of different websites’ importance. Based on this, a page can be ranked higher or lower and with it, become an authority site or not.
In general, pages that are being shown first when you’re looking for certain information are considered authoritative. The lower a certain site is being displayed, the less authoritative they are.
The good thing about this when you’re running a website is that there are lots of ways to get around the problem. If you’re not satisfied with the type of reputation you have at the moment, you can always do certain moves that will get you in a different position.
How to become an authority site?
Every page on the internet has a certain DA or PA. These two stands for Domain Authority and Page Authority. The higher this number is, the higher the authority is. Some pages on the internet offer tools for checking DA, so everyone can see how authoritative a certain domain and site is.
For example, Forbes is one of the most valuable sites when you’re searching for certain information. They have a DA of 95 which is excellent.
Getting to this level is not easy to do and for most pages online it’s impossible. Getting to this point is almost impossible because there are already sites who have an amazingly better starting position and competing with them is just a waste of time.
However, getting to a certain point is still possible. For this, you need to do everything you can to create a perfect SEO for your site and do a lot of other features that only experts know. Google and the other search engines own algorithms that are too complex and almost no one in the world knows how they work precisely.
The best thing to do in a situation like this is to assign a course and learn from professionals about the details. Getting an authority site course will give you the knowledge about what needs to be done.
These places almost always offer help in doing the things that they are going to share in the course. The instructors will offer to give you help and make your page ranking higher. However, there’s no guarantee that you’ll become Forbes, but the page can still start ranking higher.
What is the absolute must to do by yourself?
The first and most important thing you need to know is that you cannot be an authoritative page without perfect content. When people come to your site, they expect to find valuable information about something. If they don’t, they’ll bounce and leave without additional interaction showing Google that visitors are not interested in what you have to say.
Another highly important feature for making your page rank higher is the backlink issue. An authoritative site will have a ton of backlinks by sites that use the one we’re talking about as a source. For example, Statista has tons of backlinks going to their information and this makes them high authority sites.
How to know if a certain course is good?
The best thing to do is to check out the reputation of these courses. Just like everything else, the course will have its own reputation among others. To check out this reputation, it’s best to find some clients’ reviews that explained if a certain course is good or not.
Everything on the internet falls under the review of clients who already worked with them. You don’t have to be the one that will be their first client and risk your time and money. Hire instructors who will have a certain reputation made by previous clients and make sure their reputation is good.
When you decide if a certain course is good for you, you can start learning. When you learn everything, then it’s time to start building your page and make it authoritative.
As you can see, becoming an authority site is not easy. You need to do a lot of things and put in a lot of effort. You may never manage to become a high enough ranking site, but it’s worth trying. If you’re ranking higher, more other clients will want to work with you.
It doesn’t matter what you do, if you have a higher DA be sure that you’ll be driving more traffic and more traffic means you’re more valuable to the community. If you’re selling products and services, then the authority will help you run your business better.